DigiBusiness is a project launched in 2015 with the aim to support the development of entrepreneurs' digital knowledge and skills. It is important that entrepreneurs are able to train themselves and thereby develop their skills.
The Internet has revolutionized everything. Information is sought and goods and services purchased online more than ever. The project helps answering questions such as: How do you keep up with smaller SME entrepreneurs? How to find the right digital solutions for your own marketing and communication, and so to support business? To this end, this initiative aims at improving the digital capabilities of entrepreneurs and, consequently, develops their business and the company's productivity.
The use of digital tools, contents and functionality were examined in the project through company’s strategic goals and by target group thinking. By improving entrepreneur’s own digital skills it was pursued to have an impact for the well-being of the entrepreneur due the new know-how which releases time from basic routines.
As a result of the project entrepreneurs got interested in the possibilities of digitalisation and in implementing their own digital projects in practice.